AMAZON LISTING OPTIMISATION SERVICE (SEO)
Amazon listing optimisation helps your products rank higher on Amazon search results, helping vendors place their products in front of potential customers.
What's Included in our Amazon SEO Service
Well optimised listing and convert more shoppers into buyers
Amazon SEO Listing Audit
- Keyword research
- Competitor research
- Messaging
- Listing description
- Price
Essential Content
- Title
- Description
- Main image A/B testing
- Price positioning
- Front-end keywords
- Back-end keywords
- Product attributes
A+ Content
- 12 basic modules available
- Content max width 970px
- Desktop image optimisation
- Mobile image optimisation
- Mobile friendly modules
- Available to vendors with brand registration
- Brand story optimisation
Premium A+ Content
- 16 interactive modules
- Desktop image optimisation
- Mobile image optimisation
- 7 modules per page
- Content max width 1464px
- Mobile friendly content
- Must have brand story
Why is SEO Important?
Poor SEO = Poor Sales
Cybercrew and Remazing have uncovered astonishing statistics about Amazon.
✔️ 86% of people in the UK choose to shop on Amazon for named brands.
✔️ In 2019, the Amazon UK marketplace had 281,000 business sellers, giving the consumer more choice.
✔️ 73% of consumers prefer to purchase on the Amazon website due to its fast and reliable delivery service.
As website traffic and the demand for online shopping increase, so do the number of competitors, and we regularly see products struggling to rank. As an Amazon seller, staying ahead of the game. Keyword research and keyword monitoring are consistent activitied for a successful AMZ business. At Kangaroo UK we strategically align your product keywords with both the
A10 algorithm and the
Amazon flywheel, to improve product visibility and skyrocket revenue.
Our Solution
Amazon SEO Service includes
- Amazon listing audit
- Product and category keyword research
- Competitor brand and pricing analysis
- Relevant keyword prioritisation and weighting
- Front-end keyword optimisation
- Persuasive content writing for Titles, product descriptions and bullet points
- Back-end keyword optimisation
- Keyword strategy mapped into Paid Advertising campaigns
- Experimentation and A/B split testing
- Audience targeting
- Image optimisation
- Persuasive content creation
- Point and click optimisation
- Customer review strategy and implementation
- Performance ranking, monitoring and reporting
We map the SEO to the A10 algorithm and share our SEO strategy and information with our Amazon PPC management team.
Persuasive Copywriting
Strategically adding heavily weighted SEO keywords in specific places throughout the listing is essential for search engines to discover your product page correctly. Placing the right keywords to make the listings readable to the human shopper is a skill we are very good at.
Our talented copywriters bring listings to life with highly persuasive and informative copywriting strategy placed throughout your listing titles, descriptions, bullet points and A+ content, creating an even balance between what the algorithm needs to see and what the shopper needs to read to be comfortable to buy your products.
Amazon SEO Service
Our 5 Step process to making products discoverble
Amazon Listing Audit
Audit, define goals and set expectations
- 42 Essential areas are audited
- Competitor audit
- Product market positioning
- Define objectives
Keyword Research
Laser focused targeting
- Keyword research
- Keyword product targeting
- Keyword weighting in descending order
- Product target keywords defined for each product
- Front-end and back-end keyword filtering
- Subcategory implementation
Persuasive Copywriting
Preparation and listing launch
- Essential content optimisation
- Re write:
- Titles
- Descriptions
- Bullet points
- Update product attributes
- Update back-end keywords
- Pricing
- Main image optimisation
Keyword Performance Optimisation
Monitor and maximise conversion
- Monitoring product keyword performance
- Monitor search query performance reports
- Add new high performing keywords
- Remove lower performing keywords
- Purchase rate Vs keyword performance
Organic Performance Reporting
Reporting and communication
- In depth monthly reporting
- Reguler online meetings
- Suggesting new business opportunities
- Suggesting further optimisation strategies
- Communication:
- Phone
- Video calls
Let's Get Started
Ready to grow your business on Amazon with experienced retail e-commerce experts?
Keyword Research
Our SEO constants follow a systematic approach to keyword research. Our approach is data driven and gives us insights into the importance of the the keywords in weightage and enabling is to prioritise the keywords poisoning o n the page and in the sentence.
Each products has its own set of heavily weighted target keywords which are measured and changed out on a regular basis inline with trend searches, to ensure the product receives maximum discoverability within the correct subcategories in Amazon and Google, resulting in higher ranking within the search engine results page.
Keywords are also segregated to front end and back end search terms to maximise product discoverability for the end user, resulting in higher onpage conversions.
Product Photography Service
Amazon SEO will enable your products to become discoverable and clickable, but it is high quality infographics that will turn shoppers into buyers.
Our in-house team of product photographers and creative designers turn the products images into highly informative and engaging content that keeps the shopper on the page for longer enabling the brand to build trust with the consumer.
Our product photography service includes:
- Listing images
- Video creating
- Brand story
- A+ Content (Extended Brand Content)
- Premium A+ Content (EBC)
- Storefront design and build
Organic Performance Reporting
Our Senior Amazon SEO consultants create monthly in-depth and informative reports and video content for you to share with your stakeholders.
Our reports explain the work completed and the positive impact on the listings whilst comparing them to last month, last quarter and last year.
Our Amazon SEO services increases:
- Sessions
- Session percentages
- Page Views
- Buy Box Wins
- Units Ordered
- Unit Session Percentage
- Ordered Products
- Total Order Items
We Use The Latest Tools & Software
We use a multitude of leading computing platform gather data create strategies for highly competitive product marketplaces so your products become more discoverable and your Amazon channel becomes more profitable.
We're here to help you grow on Amazon
Our professional SEO service transforms listings into winning brands
Kangaroo UK
7 Charter Point Way
Ashby de la Zouch
Leicestershire
LE65 1NF
Kangaroo UK is the trading name of Kangaroo Marketing & Design Ltd. Company Registration No. 08918158, Registered in England and Wales. VAT No. 181435022. Registered Office: 7 Charter Point Way, Ashby-de-la-Zouch, Leics LE65 1NF. United Kingdom.