Post-Brexit FBA

Peter Jones • 5 February 2021

Everything You Need to Know About Fulfilled by Amazon Inventory Storage Limits Post-Brexit 

As the Brexit trade deal came into force on 1st January 2021, conventional and online businesses face a period of uncertainty until the exact terms of the agreement become known and dissected. No doubt leaving the EU has changed the economic and trading dynamics in the UK and Europe. But what does this all mean to sellers on Amazon, especially considering that the tech giant has its warehousing facilities in mainland Europe as well as the UK?
If you are an Amazon seller, you might be wondering how the post-Brexit trading terms might affect your Amazon Seller account. With the upcoming changes, there is room for confusion and it is important to know the impact on your seller profile. Thankfully, Amazon has readily answered almost all questions about their Fulfilled by Amazon (FBA) inventory storage limits. Being a leading Amazon Management Service in the UK, we help you understand what inventory storage limits are and how to navigate around the changes made by Amazon.


A Change to FBA Inventory Storage Limits


Before the Brexit trade deal, there was only one set of storage limits applicable across the UK and Europe. To optimise Amazon fulfilment centre’s storage limits, sellers are often giving an inventory storage limit. The storage limits are based on the volume and type of storage. If you have reached the storage limit, you might find a storage monitor appear on the dashboard of your seller account. Different kinds of accounts have various storage limits. For example, the storage limit allotted to an individual account is a permanent ten cubic feet while professional selling accounts have a minimum of 25 cubic feet of storage. These storage limits change according to IPI (Inventory Performance Index) scores and sales volumes. If your inventory exceeds your storage limit, you may be subject to a storage overage fee. It is always good to keep track of your inventory to avoid cranking up sales costs.


Post-Brexit FBA Inventory Storage Limits


With Brexit formally coming into effect, Amazon has decided to revise its criteria for storage limits. As of 1st January 2021, sellers on Amazon will receive a separate storage limit for each storage type covering their UK inventory and the second set of storage limits covering the EU inventory. EU countries under this new scheme will include Germany, France, Italy, Spain, and the Netherlands although Amazon has not explicitly excluded other countries of the trading bloc. But the important thing to note is that because Amazon has not mentioned any marketplaces apart from Germany, France, Italy, Spain, and the Netherlands, it is safe to assume that these limits apply to these western European online marketplaces.


Navigating around for Storage Limits


As a start, you can view your current storage limit by expanding the “Storage Volume” option under the Inventory Performance Dashboard. Furthermore, if you are confused about the limits that apply to you, you can sign into Seller Central and see the storage limits applicable to your particular marketplace. The seller dashboard provides all the information about your inventory and limits. For example, if you sign into the Italian, Spanish, or German marketplaces, you will see storage limits that are subject to Europe exclusively. If you are a UK-based seller, you will only see the storage limits relevant to the UK. There is a clear distinction between the EU marketplace inventories and UK store inventory.


Amazon Seller Account Management


A natural question that could arise after this change is whether you should have a separate seller account for the UK and Europe. According to Amazon, it is still better for you to have a unified account to manage your Amazon stores as it makes your job easier and efficient. With multiple accounts, you have to track numerous variables, and it might turn out to be

much more of an exhausting effort.


How sellers can find out the current inventory usage in Europe or the UK? First, refer to storage volume for current usage. Then, if you are looking for limits that went into effect before January 1st, 2021, you will see that usage for Europe and the UK will still be combined. Storage limits will be split between the UK and Europe for the subsequent period and beyond. You can see this when you sign in to the respective marketplace account.


Stay up to date


Until there is more guidance published by Amazon and the details of the trade deal become published, the above should help you navigate through your seller account. This article was based on Amazon’s official guidance for sellers and aims to provide clarity and answers to you on post-Brexit FBA inventory storage limits.


As a dedicated Amazon Management Agency in the UK, we are committed to providing accurate and comprehensive information for sellers. Do check our Marketing Tips for regular updates to learn about the changes that could affect Amazon sellers or any of the platform’s other features. Should you have a question please Contact Us today.

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