The Impact of Good & Bad Photography and Infographics on Your Brand Image
Photography, Infographics and your brand identity
What comes to mind when you think of good photography and infographics? Modern, sleek and professional might be some examples to describe the same. And what about bad design? Maybe the image of a poorly executed and cheap-looking design pops into your head. If you are like most people, then it is easy for you to spot quality design from the lack thereof.
Amazon graphic design is more than just designing a logo for your brand, it also constitutes your website, brochures, business cards, marketing materials, etc. It is an extension of your brand and can make a huge impact on how people perceive your brand.
Graphic designing might seem like a small detail to take care of but if you don't know what you are doing, it could end up costing you big time in terms of customer loyalty and sales figures. Good and bad graphic design will have an effect on your business as the visual design of your business is what sets it apart from all the rest.
Read on to know how good and bad graphic designs impact your business' brand image respectively.
3 ways how good graphic design impacts your business
1. Good design enhances brand recognition
Graphic design can be used in any medium including print material such as business cards and web layouts like websites and social media sites. The colour scheme, font choices and even the placement of these elements all have an impact on how people perceive your business.
There are many different aspects of graphic design that contribute to how well a brand can be recognised by its audience. The more memorable it is the higher chance of having someone purchase your product or service.
A creative and unique design will be memorable for your audience as it is something different from what is already there in the market.
2. It creates a good impression
The first impression of a company is what will be viewed by people who are interested in buying their product or service. If their first impression falls short, it could lead them not to want to buy from that company ever again if they don't like the experience.
A poorly designed site can turn away visitors by making them feel like they do not belong or are not wanted there.
Good designs also look neat and attractive as the colours will be cohesive, and the overall look will be professional whereas a bad graphic design could look shabby, and incomplete.
Companies and businesses need to understand how vital graphic design can be since it helps create a good impression for those interested in purchasing from them.
3. Design is an extension of your brand
If you are selling any products, the packaging of them will also require graphic design.
A well-designed product will motivate your customers to make a purchasing decision, and will also give the impression that your brand takes the effort to design their products well.
This leads to an increased number of sales, as the customers are responding positively.
When you don’t consider designing in any aspect of your business, you are giving the impression to your customers that your brand is not trustworthy and therefore would not want to engage with your brand.
3 ways how bad graphic design impacts your business
1. It can misrepresent your brand
If you have a certain vision of what you want your brand to look like but are unable to execute it through your design, you are not showing what your brand is.
bad design can hinder the relatability your customers can have with your brand. It can lead to brand confusion, lack of interest in your products or services and even customer dissatisfaction.
A bad design in this sense does not necessarily mean untidy or shabby work, it can also mean that your designs are not conveying what your company is about.
2. A bad design gives an unprofessional look
Graphic designing is the physical representation of your company. A bad design can make your company look like it is not managed by professionals, and give an impression that your company does not pay attention to the details.
If you are not prioritising the importance of having a good design, and settle for any kind of work, it will reflect on the quality of the design. With the amount of competition in the market, it is very easy for customers to move on from a band, and an unprofessional design will not do your brand any favours in this area.
Sloppy, unprofessional graphic design can tarnish your business’s brand image and cause potential customers to hesitate before buying from you.
3. A bad design could look unoriginal
A bad design could be one that has not been given much thought. And because of this, it could lack the potential of being unique or original.
An original brand design is equally important as you want your brand’s identity to be unique from what is out there. If your brand design lacks any creativity, or essence to make it look different, then it can come across as generic and dull.
An original design is also necessary to differentiate yourself from the competition, as you do not want your design to be similar to your competitors and confuse your customers
Graphic design can either elevate or destroy your branding efforts, so it deserves just as much attention as the content you publish and promote to customers. If you need help with designing the perfect logo or have any other design needs for your company, Kangaroo UK is here for you.
In addition to good product photography and infographics, we offer a wide range of services including SEO optimisation, digital marketing, and more! With our expertise in all aspects of marketing, we are sure to be able to provide the quality designs that will make your company stand out.
Contact us today if you need help finding more information or getting started with redesigning your company's brand identity!
