Graphic design types

Graphic design is a craft of creating visual elements that communicate a certain message through the use of typography, imagery, illustration, colours, etc. Graphic design is not limited to only one area, it is also needed for various purposes. Every visual element today is created by the use of graphic design.   

Types of graphic design services

1. Visual identity graphic design

Visual identity graphics design is the process of visualising your business branding, product or service through graphic elements like logos, typography and colour. This way you can convey an idea to your customers about who you are without using words. 

This type of graphics design is important because it helps identify what you do and how you do it in a clear, concise manner that anyone can understand without any confusion. It also creates trust between your customer base and company by creating an image of quality products/services for them to rely on when they need help.

Visual identity graphic design helps companies stand out from the competition by giving them a unique look and feel. This way, consumers will be able to easily identify the brand's logo or other marketing materials that they produce.

2. Marketing and advertising graphic design

Marketing and advertising graphic design make up your company's image. They are used to represent your company in any form of media - from print ads to social networking sites like Facebook or Twitter.

In this type of graphic design, all the marketing elements for advertising campaigns are created. The goal here is to create and visually communicate a message that will influence the thoughts or behaviour of a company’s audience through the use of imagery, type, layout, and other visual elements.

3. Website graphic design

Website graphic design is the process of taking a company's logo and adding images and graphics to its website. Website designers use CSS, HTML, and JavaScript to make sure that everything looks good on all devices including desktops, laptops, tablets, and smartphones. 

It can also involve designing images or videos that will be used on websites or blog posts. Website designers use different methods to create these graphics such as typography (using fonts), vector illustration (drawing shapes with lines) and bitmap illustration (using pixels).

4. Packaging graphic design

Packaging graphic design is an important aspect of branding. It can be used to communicate the brand's message, differentiate products on shelves, and target audiences with specific messages.

The goal of packaging graphic design is to provide a cohesive image for consumers while also meeting the needs of the product. This includes showcasing what's inside the package, communicating information about it in an easy-to-understand manner, and highlighting any special features or qualities of the products.

5. Publication graphic design

Publication graphic design is the art of designing magazines, newspapers, books, and other printed materials. The goal of this kind of design is to attract readers with eye-catching layouts and designs.

Publication design is not just limited to print media, they can also be used in publication online such as e-books, online magazines and newspapers, etc. 

To summarise, there are many types of graphic design services to choose from. The best way to identify the type of service that will work best for your needs is by taking some time to think about what you want and how it aligns with your business goals.

If you need professional website graphics for a new site or want a logo designed that represents your company well, then contact Kangaroo UK today!

Our team of designers will help create your next brand identity - whatever type of project you require, contact us today!