Importance of finding competitive keyword in Amazon

Most people think of Amazon as a retailer, but it's also a great source for market research. Amazon provides detailed data on what people are searching for and buying, which can help you determine what products to sell or services to offer. Amazon keyword research is the process of finding keywords that are relevant to your product and what people are searching for on Amazon.com. By targeting popular keywords with high search volumes, you can increase your chances of being found by potential customers and drive more traffic to your product listing.

There are several different tools and techniques you can use for Amazon keyword research, but the most important thing is to make sure you are targeting the right keywords for your product. There's no point in spending time optimising your listing for keywords that nobody is searching for, so it's important to do your research first. You can use a variety of methods to determine which keywords are best for your product, including competitor analysis, search engine results pages (SERP), and Amazon’s A10 algorithm. Once you have determined which keywords to target, you will need to incorporate them into your product listing title, description, and other fields. You can also use them in your marketing efforts, such as in paid search campaigns or on social media.

Finding the right keyword in Amazon for your products

1. Understanding the concept of Amazon’s A10 algorithm

• The Amazon A10 algorithm is a complex formula that determines how a product is ranked on the site. It takes into account a variety of factors, including customer reviews, page rank, pricing, and stock levels.

• Amazon's A10 algorithm is designed to help people find the products they want and need as quickly and easily as possible. It does this by personalising search results for each user, taking into account factors like past search history, location, and product preferences.

• The goal is to provide each user with a unique and personalised experience that makes it easy for them to find the products they're looking for.

• The more positive customer reviews a product has, the higher it will be ranked. Additionally, Amazon looks at how well a product is selling to decide its ranking - if a product is popular and selling quickly, it will be given a higher ranking than one that is not as popular.

• The A10 algorithm is constantly being refined and updated as Amazon continues to improve its search technology.
  

2. Find your seed keywords

• Seed keywords are the most important part when it comes to becoming an Amazon seller. When it comes to keyword research, most sellers generate four or five keywords for their products.

• If you want to become an Amazon seller, the first thing that needs attention is finding and generating seed keywords for your product. Don't forget that one thing those keywords should imply is what your product is.

• Getting the perfect seed keywords can be challenging, but it is possible with some research. First, you have to understand your product and what makes it unique from other similar items on Amazon's marketplace and you have to understand your product nature.

• For example, if you are selling books on Shakespeare then your keyword should be "Shakespeare" and not "Jurassic Park." So, you have to be very careful when finding and generating seed keywords.

• There are many online tools available for finding and generating seed keywords that you can use without paying anything. So take advantage of them wisely!
  

3. Expand your seed keyword reach

When you find a seed keyword, it's important to expand on that word by listing out related terms. These will match what people are searching for and provide more context as well as increase the chance of success in an advertising campaign targeted at those users. The ways you can do this are:

Amazon search bar

• The Amazon search bar is an excellent free keyword research tool. If you type in your seed keyword, this website will provide a list of related keywords for all the various products on sale at Amazon - including ones that are not even sold by them.
  
• This process should be repeated with each one of these seeds so take note when they give suggestions as it may be helpful further down your journey.
  
  

Keyword tool

• The best way to find the right keywords is to use a keyword tool. A good keyword tool will help you find keywords that are relevant to your business and that have a high search volume. It will also help you determine how competitive those keywords are, so you can decide whether it's worth targeting them.
  
  
• There are many different keyword tools available, one of which is Google AdWords Keyword Planner. It's free to use and it provides accurate data on the search volume. You can also use the MerchantWords Tool, which is a paid tool, or Jungle Scout, which is a paid tool with a free trial.
  
  
• When using any of these tools, you'll want to target keywords that have high search volumes and low competition levels. This will ensure that your product has a good chance of being found by potential buyers and that it won't be too difficult to rank in Amazon's search engine results pages (SERPs).

4. Insert keywords into your product listing

• When you start to include keywords in your product listings, make sure that they are placed strategically.
  
  
• You can place them into your product title for more impressions and traffic.
  
  
• And then you have a chance to mention it again in the description so that people will understand what they're buying when browsing online marketplace platforms like Amazon.
  
  
• Many sellers forget about backend keywords, but backend search terms can be vital for indexing, and they're not visible to customers.
  

5. Analysing, updating keywords frequently

• Keyword research is a process that doesn't end when you think it should. The Amazon marketplace is a tough place to thrive. You need constant research, analysis, and updates on your keywords if you want any chance of success.
  
  
• You need to do new keyword research periodically and test different keywords for your site's traffic or conversions to increase even more.
  
  
• You may also want to test different placement strategies, like optimising your title tags or descriptions with search terms - this will help get more visitors on board!

Keyword research is an important part of any online marketing campaign, and Amazon is no exception. By taking the time to understand what keywords are being searched for on Amazon, you can better target your products to potential customers. 

If you are looking for help with your Amazon keyword research, we at Kangaroo UK would be more than happy to assist. We have the experience and expertise necessary to conduct comprehensive keyword research that will help you increase traffic to your product pages and improve your sales. Not only do we have the tools and experience necessary to get you back to the top of the Amazon marketplace, our Amazon listing seo experts are passionate about helping businesses succeed online.

Contact us today for more information about how we can help you leverage the power of Amazon to drive sales for your business.