What type of Amazon advertising is right for me?

New Paragraph Sponsored products advertising on Amazon is a form of advertising that allows sellers to promote their products through Amazon's advertising platform. Sellers can create ads for their products, and then target those ads to specific customers based on the keywords that they choose. When a customer clicks on one of these ads, they will be taken directly to the product page for that product.

Sponsored Products ads are placed based on the relevance of the product and keywords, as well as how much you are willing to pay per click (PPC). The higher your PPC bid, the more likely your product will be shown as a sponsored link.

Sponsored Products advertising is an effective way to reach people who are already interested in your products and drive traffic to your listings. It's also a great way to increase visibility for new and seasonal products.

Where do sponsored products ads appear?

• Sponsored product ads can appear in a variety of places, depending on the type and preferences of the advertiser. Some may show as text or banner advertisements when you visit webpages while others could be integrated into search engine results pages (SERPs).
• Sponsored product ads can appear on any part of the web page, including at the top or bottom. They may also be placed in email messages sent out to customers who have opted-in for this type of information and offers from businesses!
• These sponsored product ads might appear as suggestions when you're shopping on certain websites.

Benefits of sponsored products ad

• With the right strategy, sponsored product ads can be a fantastic way to connect brands with their customers. The results for both parties have been established as beneficial because people who use this type of marketing tend not only to buy more items but also to seem satisfied with their purchase.
• Sponsored product ads allow companies to directly target potential customers who may be interested in their products, and this increased level of targeting can lead to more sales for the company. 
• Additionally, when companies sponsor product ads that are relevant and interesting to consumers, it can lead to a more positive image for the company and increase trust from consumers.
  
  

2. Sponsored product display ads

Product display ads are a form of online advertising that allows businesses to showcase their products to potential customers. These ads typically include an image of the product, as well as information about the product such as its price and availability.

They differ from other forms of online advertising, such as text or banner ads, in that they allow businesses to show what their products look like. This can be especially helpful for businesses that sell physical products, as it allows consumers to get a better idea of what the product looks like and whether or not it is something they might be interested in purchasing.

Businesses can use product display ads to promote both new and existing products. They can also use these ads to target specific types of customers, depending on the products being advertised. 

Where do sponsored product display ads appear?

• Product display ads can appear on a variety of websites, but they are most commonly found on shopping and retail websites.
• The ads are designed to showcase specific products that the website is selling, and they typically include pictures and descriptions of the products. 
• Product display ads can also include video content that shows the product in use.
• Sponsored product display ads are shown on customer review pages and marketing e-mails too.
  

Benefits of sponsored product display ads

• Product display ads can be very effective in increasing brand awareness and product sales. They allow customers to get a close-up view of the product, which can help to increase brand trust and encourage purchases. 
• Additionally, product display ads often target shoppers who are already interested in the product, which can result in high conversion rates. 
• Overall, product display ads provide an excellent way to showcase your products and drive sales.

 

3. Sponsored brand ads

Sponsored brand ads are a type of advertising on Amazon that allows brands to promote their products directly to Amazon customers. Sponsored brand ads are placed in a variety of places on Amazon, including the top of search results pages, product detail pages, and in the header and footer sections of the site. Sponsored brand ads can also be targeted to specific customer segments or demographics.

Where do sponsored brand ads appear?

• Sponsored brand ads can appear on the search results page, product pages and other areas of Amazon.com such as: "Customers who bought this item also bought" section for a more personalised experience. The sponsored ad campaign will provide you with an opportunity to advertise your company's logo in front of millions each month while utilising their extensive customer database that contains valuable information about consumers' preferences.
• Sponsored brand ads are typically found at the top of search results pages, and they may also appear as sponsored links on the right-hand side.
• Sometimes, Amazon displays sponsored brand ads as a banner at the top of their website.
  
  

Benefits of sponsored brand ads

• Sponsored brand ads lend credibility to the advertiser by associating it with a reputable publisher.
• They create awareness and generate leads by getting the advertiser's message in front of more people.
• Sponsored brand ads are also a great way to target potential customers who are already interested in what you have to offer. With sophisticated targeting capabilities, you can reach your target audience more effectively and ensure that your marketing money is spent wisely.
• The return on investment for sponsored brand ads is immense. Businesses that want to increase their visibility and drive more leads or sales should consider this option!

Conclusion

Kangaroo UK is a UK based Amazon Advertising Agency helping brand owners increase ROAS and decrease ACOS by using custom advertising strategies to product sales. Contact us and ask if we can help you and your brand grow on Amazon.