How to increase product visibility in Amazon organic search

Organic search engine optimisation is the process of optimising a website to rank higher in unpaid, or organic search engine results. A well-executed SEO strategy can result in increased website traffic and improved ROI. Because organic search is often the first place potential customers visit when looking for information about a product or service, it's important to have a strong SEO campaign in place. 

Amazon has a very strong organic search presence. Their main focus is on eCommerce, but they also have a lot of content on their site. This content helps them rank well for a variety of long-tail phrases. They've done a great job with their site architecture, and they continue to invest in features that make it easy for customers to find the products they're looking for. This, combined with their focus on quality content, has helped them become one of the top players in organic search.

Essential metrics that you should be monitor in organic search

1. Track your organic traffic

Organic search traffic is considered much more valuable than traffic that comes from paid advertising because it means that people are interested in what you have to offer and are clicking through because they think your site might be helpful or informative.

It's important to track organic traffic because it's a key metric for understanding how your business is performing on search engines. If you're not tracking organic traffic, you won't be able to tell whether your website or product listing is improving or declining in terms of its visibility on search engines. And without that information, you won't be able to make the necessary changes to improve your website's ranking and your product listing.

How do I improve organic traffic on Amazon?

• One is to make sure your product listing is accurate and complete, including keyword-rich titles and descriptions. 
• You can also promote your products through social media, online ads, or other marketing channels. 
• Additionally, you can work to build positive reviews and a strong reputation on Amazon. 
• It's important to stay up-to-date on Amazon's algorithms and changes so that you can adjust your marketing strategy accordingly. By doing all of these things, you can help increase your organic traffic and boost your sales on Amazon.
  

2. Monitor your organic conversion

The conversion percentage is a term you need to know for any business or organisation, and an important number in product growth. Organic conversion determines how many visitors became loyal customers of your company, and it can help improve products in various ways like improving their design or adding new features that were requested by customers.

The higher rate of organic conversions means more growth which leads to a better understanding of what kind of customer experience would make them come back again - so don't forget about this crucial number!

3. Track your keyword ranking

Keyword tracking is important because it can help you understand what words people are using to find your website or your product. This information can then be used to tweak your content so that it's more relevant to your target audience. Additionally, keyword tracking can also help you track your website in search engine results pages (SERPs), so you can see how well your marketing efforts are working.

When it comes to staying on top in the game, you must track your keyword rank. Amazon and other search engines are constantly changing what they rank for keywords daily. So, you want to research, analyse and update keywords related to your product or business every day and update new keywords periodically that are related to your product to stay in the race.

4. Track your product listing

A product listing can be a great way to track the progress of your product and see how it is performing on the market. By looking at the business reports, you can get an idea of what customers are looking for and how they are interacting with your product. Additionally, you can use this information to adjust your marketing strategies and improve your product's appeal to customers.

One important thing to keep in mind when tracking your product listing is to make sure that you are using accurate data. This means reviewing your data regularly and making changes as needed to ensure that it reflects reality. If you do not have accurate data, then you will not be able to make informed decisions about your product or its marketing.

It’s no secret that organic search is important for businesses of all sizes. The key factors of organic search are constantly changing, so it’s important to stay up-to-date on the latest trends and changes to ensure your website remains as high up on the search results.

If you are looking for ways to increase traffic to your listings and turning shoppers in to buyers, consider hiring Kangaroo UK. We provide Amazon SEO Service to help our clients listings ranking higher than your competitors. We have a team of Amazon experts who can help you achieve your desired results in Amazon search results pushing your products to position one. 

We are confident that we can help you reach your goals and would be happy to provide a free consultation to discuss how we could get started working together. Contact us today for more information on our Amazon marketing services!