Amazon Brand Story

Abhilav • 29 June 2023

What is Amazon Brand Story?


Brand Story gives you the opportunity to educate customers about the history of your brand, the brand’s values and product lines your sell.


How does Brand Story work?

Brand Story supports 1 module with up to 19 pre-formatted cards within a carousel experience and can be used together with A+ Content (Basic or Premium). Brand Story appears in the From the brand section on the detail page, and features include:


  • Carousel display with full-screen background on desktop and mobile devices
  • Image and text cards
  • Links to other products and your Amazon brand store


As a registered brand owner you can publish Brand Story on all ASINs that you own in Amazon Brand Registry. It's also worth noting you can only have up to 20 pending submissions in review at one time.


Brand Story Examples


Example 1



A screenshot of a website that says we are the uk bonsai kokedama expert.

Example 2

A screenshot of a website with a picture of a man and a bottle of perfume.

Fore more information about Brand Story contact the team at Kangaroo UK for advice.

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