Amazon A+Content
What is A+Content
A+ Content helps sellers grab the users attention as they quickly scan through your product page encouraging them to stop and learn about your product. Being able to quickly explain, in seconds, why your product offers the most value will massively boost your sales. Professional sellers know how important it is to have Premium A+ Content on all their listings.
"A+ Content" is like giving your product listings the VIP treatment. It allows you to enhance your product descriptions by adding attention grabbing images and informative text as the consumer quickly scans through your listing. The longer the consumer is on the listing the more likely they will buy from you.
Within the A+ Content modules you can showcase products in a more engaging and informative way enabling you to highlight unique product features, and benefits to the consumer, you can also showcase other accompanying products and product comparisons.
How do you qualify to get A+ Content?
You need to be the brand owner and be enrolled with Amazon Brand Registry. Once you meet the criteria, you can start creating your attention grabbing text uploading your A+ Content nurturing your future customers using over 16 different modules.
How to convert more visitors into customers
The trick to higher conversions is good quality attention grabbing images, good design, simple explanation and quality video. Make sure your A+ Content is visually appealing, informative, and aligns with your brand's voice and values. And create a customer focused experience.
There are two types of A+Content
A+Content
As explained above basic A+Content enables the seller to highlight product features via quality images and text. These additional details help customers make purchase decisions by education and proactively answering questions. The basic A+ content appears in the Product Description section of the detail page, and includes:
- Access to a diverse set of modules/layouts for content creation
- Custom paragraph headers and images
- Unique image and text layouts
- Product comparison charts
- Rich text editor, including bulleted/number feature lists
- Comparison charts allow for a minimum of 2 products/2 attributes to compare items in a product line or across your brand
Premium A+Content
Premium A+Content looks similar at first, but then you will notice subtle differences and enhances module options like wall to wall images, video, product hot-spot features and more. This displays in the Product Description of the detail page as well and includes:
- Interactive hover hotspot modules
- Multiple video modules
- Enhanced comparison charts
- Larger images on the detail page
- Carousel modules
- Q&A module
Pro Tip
To have Premium A+Content on your site you will first need to add a Brand Story to all of your listings.
Comparison Features: A+Content vs Premium A+ContentNew Paragraph
Conclusion
All successful Amazon sellers use A+Content or preferably Premium A+Content on their listing as they know customers value the information shared and this is shown by the increase in product sales.
As an
Full Service Amazon Agency we have a team of experienced creative design specialists helping clients improve their messaging, storytelling and branding on all Amazon listings.
Contact us to see how we can help you increase your sales by using A+Content as we have for our client Time for Nutrition.
