Amazon Marketing Service: What is AMS?

Amazon Marketing Service allows you to reach millions of potential customers who are already searching for your products on Amazon. With Amason Marketing Service (AMS), businesses can create Sponsored Product Ads and Sponsored Brands Ads, which will appear as sponsored links on the Amazon website. You only pay when your ad is clicked, so you can control your budget and get more leads for your business. Amazon advertising also provides businesses with detailed reports and analytics so they can track the performance of their ads.

Overall, Amazon offers businesses a great way to promote their products and track the results. Within Amazon Marketing Sevice you can create ad campaigns that target specific search terms or products, and drive traffic to your listings. Whether you’re just getting started with selling on Amazon or are looking to take your e-commerce business to the next level, Amason Advertising can help you reach your goals.

As an Amazon Advertising Agency UK we provide tips on how to get started with Amazon Marketing Service to boost your Amazon sales.

Beginners guide to Amazon Marketing Services

1. Getting started on Amazon Seller Central

The first step is to create an Amazon account and set up your seller central account. You'll need to provide some basic information about your business, such as your company name, address, and contact information. You'll also need to provide a bank account so that Amazon can deposit payments for sales into your account.

Once you've created your account and logged in, you can start populating your seller profile with information about your business. This includes adding a description of your business, as well as contact information and product categories. You'll also need to specify the type of products you sell, the shipping methods you offer, and the pricing strategy you'd like to use. You can also choose to become a Pro Merchant member, which gives you access to a variety of additional features and tools. Once you've filled out all the necessary info, Amazon will review your application and either approve or deny it. 

2. Listing your products on Amazon

Once you are approved, then there are three plans from which you can choose - Individual, Professional, or Enterprise. 

• The Individual plan is best for sellers who are selling products occasionally or who have a low inventory of products. 
• The Professional plan is best for sellers who are selling products regularly and have a medium inventory of products. 
• The Enterprise plan is best for sellers who are selling products frequently and have a high inventory of products.

After choosing a plan, product listing should be an important prospect of Amazon's marketing services. When creating a product listing on Amazon, it's important to include as much information as possible to help shoppers make an informed decision about whether or not to purchase your product. In addition to a concise and accurate product description, you'll want to list the following details:

•   Product title
•   Product dimensions
•   Price
•   Availability
•   Materials used in construction
•   Item color(s)
•   Number of items included in the listing
•   Price (including shipping)
•   ASIN number (if applicable)
•   Manufacturer's warranty information (if applicable)

It's also important to optimise your listing for search engines so that potential customers can easily find it. You can do this by using relevant keywords in your title and description, and by adding relevant images.

3. Amazon advertising service

Amazon has also developed a program called Amazon Advertising that allows businesses to target potential customers through ads. The program offers different ways to target people, such as by interests, demographics, and even past purchase history. Additionally, businesses can track how their ads are performing so they can make changes as needed. Overall, Amazon Advertising is a powerful tool for businesses of all sizes. You can read all about the types of Amazon advertising, and which one you need, here.

4. Product Prioritisation

Product prioritisation on Amazon is determined by several factors, including customer reviews, sales rank, price, and availability. Generally speaking, the products that are most popular and have the best reviews will be at the top of the list. However, there may be times when a product with a lower sales rank or a higher price is given priority over a more popular product. This is because Amazon constantly evaluates all of its products and makes adjustments to ensure that the most relevant products are being featured to customers. 

There are a few things to consider when prioritising products on Amazon:

• One of the most important factors is how well the product is selling. You want to focus on products that are selling well and have a high demand.
• Another factor to consider is how competitive the market is for the product. If there are a lot of other sellers selling the same product, it will be more difficult to rank higher in search results. You want to find a product with less competition so you have a better chance of ranking higher.
• Finally, you'll want to look at the profit margin for each product. You want to find products that have a high-profit margin so you can make more money from each sale.

5. Budget allocation

One of the most important factors to consider when allocating your budget is your product's profitability. You need to make sure you're spending your money in a way that will generate a return on investment. There are many different ways to calculate profitability, but a good rule of thumb is to make sure your costs (including shipping and overhead) are below the item's selling price. 

However, a good starting point for budget allocation on Amazon would be the following:

• 30% for product sourcing and inventory management
• 25% for advertising and marketing expenses
• 20% for fulfillment and shipping costs
• 10% for customer service costs
• 5% for administrative costs.

6. Optimisation

Optimisation is the process of making something as effective, efficient, or useful as possible. There are a few things to keep in mind when optimising your Amazon Market Services account:

• Make sure you have accurate and up-to-date product data. This includes images, descriptions, keywords, and bullet points.
• Optimise your product listing for search results. Use the correct keywords and phrases in your titles, bullet points, and descriptions.
• Monitor your competition and adjust your prices as necessary. Stay ahead of the curve by tweaking your prices to be more competitive or adjusting your shipping times to be faster than the competition.
• Take advantage of Amazon's marketing tools, such as Sponsored Products and Headline Ads. These tools can help you reach more customers and sell more products on Amazon.

The Amazon Marketing Services (AMS) is a comprehensive suite of self-service tools that allow you to reach and engage with customers on Amazon.co.uk. To make the most of this platform, it’s important to understand how it works and what services are available. If you want to start taking advantage of all that AMS has to offer, hire Kangaroo UK for the best Amazon PPC agency around. 

With our help, you can drive more sales and increase your visibility on one of the world’s most popular online marketplaces. At Kangaroo UK, we have years of experience helping businesses use AMS to their fullest potential. We offer a range of services designed to help you get the most out of your advertising budget, from basic campaign management to sophisticated marketing consulting.

To learn more about how we can help you grow your business with Amazon Marketing Services, contact us today.